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Francesco Apreda was born in Naples on January 18, 1974. His passion for cooking became evident as early as 14 years old, at first with pastry making but soon after taking in its entirety, leading him to make it his life. He earns his qualification as Chef through the diploma of “Hotel Activities Expert” at the I.P.S.S.A.R. school of Formia. After various work summer work experiences in 4-star hotels in Italy, he finishes his studies and goes to live in Rome, where he begins working at the Hassler Roma as Commis at only 19 years old. After only
one year at the historic hotel at the top of the Spanish Steps, he becomes Chef de Partie. In 2003, Francesco returns to Rome on request of Roberto Wirth, who offers him the role of Executive Chef in his illustrious hotel, in order for Francesco to give “new impulse to the kitchen.” He also becomes responsible for the Hassler’s second restaurant, the Salone Eva, as well as all banquet, events and Room Service menus. In 2006 he earns the additional responsibility of managing Il Palazzetto dining offer, a property also owned by the Hassler Roma, and located a few steps away at the side of the Spanish Steps. Returning to the Hassler as Chef was the realization of a dream for Francesco Apreda, as well as an important recognition, allowing him to capitalize on the experience gained in England and Japan, giving life to an innovative and creative style that adds value to his solid foundations in Italian cuisine. Since 2004, Roberto Wirth and Francesco Apreda are also consultants for two Italian restaurants in India: Vetro in Mumbai and Travertino in New Delhi, both part of the Oberoi chain of hotels. Both
restaurants have become among the best Italian restaurants in India and offer a constantly updated and authentic Italian cuisine.

Image, dream, vision… Imàgo encompasses in one word the philosophy of the Hassler Roma’s gourmet restaurant: a place where vision and taste intertwine to offer a unique culinary experience. A sensorial experience which was used as the guiding benchmark behind the meticulous planning and restructuring work that went into creating the new look for the restaurant and its menu – a celebration of the breathtaking view of the Eternal City.

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